Digital Marketing Specialist

As a Digital Marketing Specialist, you will develop a well-oiled demand generation and brand awareness machine. You will be responsible for attracting and retaining new customers through digital marketing strategies, driving the plan from creation to completion. You will optimise the lead conversion funnel whilst ensuring the campaigns deliver against growth targets.

What you will be doing

  • Own and develop our multi-channel digital marketing strategy and identify the appropriate use of online marketing channels across the customer journey
  • Plan, manage, and execute targeted campaigns through email marketing, paid social, paid search, web advertising channels and in-product messaging
  • Optimise owned organic media (SEO and social)
  • Work closely together with Content Marketing Specialist to develop and optimise creative content strategy based on digital marketing performance and goals
  • Build and manage insightful and relevant dashboards to track campaign performance against marketing KPIs and show results and business impact to the broader team
  • Constantly improve and identify high potential opportunities to incorporate into the digital marketing channel mix to accelerate the impact of marketing efforts

What you will bring

  • 4+ years of B2B digital marketing experience, preferably with experience marketing SaaS products
  • Bachelor’s or Master’s degree, or equivalent experience
  • Hands-on execution experience with digital multi-channel campaign management (paid social, PPC, etc.)
  • The ability to understand and manage data including data segmentation, data analysis and data storytelling
  • A performance-based approach; recognise the levers that drive performance and ways to optimise campaigns (audience, budgets, creative, conversion rate levers)
  • Excellent level of CRM management (preferably HubSpot) and experience working with tools like Tableau, Google Analytics, LinkedIn, Instagram and Facebook ads
  • Self-starter with the ability to work independently, prioritise and get things moving

What you will get

  • A fun, young, multicultural team and an innovative atmosphere
  • A competitive salary
  • A fast-paced, entrepreneurial environment where you learn more every day
  • Personal responsibility with a ton of autonomy and growth potential
  • A chance to see your contribution make a difference in the real world and change a traditional business that impacts every day of our lives
  • A fantastic office location in the city centre of Amsterdam with canal-view
  • Great hangouts with brilliant people and exciting company events

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